From good to great at Heineken Romania

HEINEKEN Romania asked LeaderSpace to facilitate the shift of their Sales leadership team from “good” to “great”. This meant developing them as a team and as leaders in their own parts of the business. We did so by crafting a bespoke intervention based on their specific needs and cultural context – one that was based on core principles and designed to be adapted “in the moment” to address the team’s emergent needs.


By combining its own internationally-recognised brands with local acquisitions, Heineken had already taken the number-one spot in Romania, with more than 30% of the market*. But Sales Director Geert Swaanenburg still saw scope for further improvements improving the company’s position. A Heineken veteran, Geert had been in post for eighteen months. He’d already ensured he had “the right people in the right seats” and was keen to harness the full potential of the team. He asked us to help him…

  • Inspire his team to act as owners of the business
  • Encourage more open and direct communication and frequent, honest feedback
  • Help the team transmit this learning and the resulting shift in culture to the teams they led


Process [+]


Outcomes [+]


In our client’s words… [+]


* AC Nielsen, November 2012