Creating a cultural shift globally
with Gucci Group

Over a period of five years, three of our team partnered with Gucci Group to create a cultural shift globally among the organisation’s top 200 leaders. The approach was a blend of 360˚ feedback, individual coaching and highly experiential leadership programmes. Rated exceptionally highly by participants, our work delivered successful outcomes for individuals, the brands and the Group.



Gucci Group wanted the top 200 leaders from across its brands (which, at the time, comprised Alexander McQueen, Balenciaga, Bedat & Co, Bottega Veneta, Boucheron, Gucci, Sergio Rossi, Stella McCartney, and Yves Saint Laurent) to undergo a cultural shift that would stand the organisation in better stead for the future, and create a greater sense of shared purpose.

Part of this task was to confront all participants – including the brand CEOs – with the possibility that “What got you here might not get you where you want to be,” (Gucci Group’s interpretation of Marshall Goldsmith’s famous phrase). We therefore needed to help people deal with that possibility authentically and with true courage.


Process    [+]


Outcomes    [+]


In our client’s words…    [+]